Track AI prompts
Write natural questions that reveal brand visibility, position, sentiment, and citations.
Overview
Prompts should resemble a real evaluation question, not a list of target keywords. Keep discovery, comparison, objection, and purchase prompts separate so the answer can support a specific decision.
- Write a complete question with audience and context
- Avoid forcing the brand name into every prompt
- Keep equivalent Korean and English prompts separate
- Review the original answer before acting on a score
Recommended workflow
- Map prompts to the customer journey.
- Choose supported models for each question.
- Save the initial answer and brand baseline.
- Track recurring reasons and sources across dates.
Interpretation and limits
Model answers are probabilistic and may change between runs. Surfaze records observations; it cannot guarantee a future answer.