Search rank tracking
Different search channels. One place to track your rankings.
The same keyword can return different results across engines and devices. Choose the channels your customers use and find the keywords with meaningful changes.
Understand the evidence
Search rankings and AI mentions, side by side.
A search position and an AI brand mention are different measurements. Looking at both for the same topic helps reveal where you rank in search but miss AI recommendations.
- Google Desktop · organic
- 4th
- Naver Desktop · web
- 2nd
Check result positions for each keyword, channel and device.
Answers mentioning Monowork across all 3 questions, including this one, and 3 models: 9 successful responses
Review the question set’s mention rate alongside individual answers and cited URLs.
Inside Surfaze
Start with the channels that changed.
Compare desktop and mobile results for Google and Naver in the keyword list. Open a keyword to review collected search results and changes over time before choosing which page to investigate.
How to use search rank tracking
Put it into practice
Turn an observation into an informed decision.
Register your priority keywords
Include product categories, customer problems and comparison or purchase queries alongside branded searches.
Choose relevant search channels
Select Google and Naver desktop, mobile or AI Overview channels. Each active search channel for a keyword uses one tracking unit.
Compare each channel over time
Review ranking drops and newly visible results. Track related AI prompts to see another way customers discover your brand.
What can you track?
- Rankings and AI Overviews
- Select desktop and mobile rankings on Google and Naver, plus AI Overview citations for each search engine.
- Channel-based tracking units
- Usage counts active channels across your keywords. AI prompt limits are managed separately from search tracking units.
How to interpret the results
Collected positions may differ from a user’s results because of location, personalization or login state. AI Overviews do not appear for every search. Keep channel and date range consistent when comparing changes.
Read the measurement guideGo a little deeper.
Explore the blogHow to Build a Keyword Portfolio for Google and Naver
Design a focused portfolio around customer intent, device, search channel, result type, and AI citations.
Practical guideA Weekly Google, Naver, and GEO Report That Leads to Action
Combine search rank, AI mentions, cited URLs, and failures in one report without blending them into a meaningless score. Includes a worked table and a 30-minute meeting format.
Start with your own brand