AI visibility
When customers ask AI, is your brand in the answer?
A strong search ranking does not mean your brand appears in AI recommendations. Track the questions customers actually ask and see which AI models mention you, down to the original answer.
Understand the evidence
Go beyond a mention. Read how your brand is introduced.
A brand mention, its position and a citation to your website are different signals. Reading them together makes the numbers easier to interpret.
Project management tools for a team of ten
For a team of around ten, compare tools that combine work and shared documents.
- Monowork Your tracked brandA good fit for teams keeping schedules, tasks and documents together.
- TandemlyWorth considering for teams focused on project progress and document sharing.
- Brand mention
- Mentioned
- Position
- Item #1
- Own URL cited
- Yes
Inside Surfaze
Find the questions where you are missing.
An overall average cannot tell you which questions need attention. Compare model-level mention states in the prompt list, then open an answer to inspect its wording and detected sources.
How to use ai visibility
Put it into practice
Turn an observation into an informed decision.
Choose your customers’ questions
Start with recommendations, comparisons and problems from people who do not already know your brand. Register your brand name and aliases.
Track the same questions and models
Choose the AI models for each prompt. Follow changes in mentions and position across the answers collected each day.
Read the answers that changed
Open questions where your brand disappeared or a competitor appeared. Use the wording and citations to guide your next content review.
What can you track?
- Four AI channels
- Choose ChatGPT, Claude, Gemini and Perplexity for each tracked question.
- Mentions and collection states
- Not mentioned, response failed and not yet scanned are separate states. A missing response is not treated as an answer without your brand.
How to interpret the results
Answers can change across models and dates. Results reflect Surfaze’s collection conditions, not every user’s AI experience. Look for repeated changes under the same conditions rather than drawing conclusions from one answer.
Read the measurement guideGo a little deeper.
Explore the blogHow to Measure AI Search Visibility: Mentions, Position, and Citations
Define the denominator behind brand mention rate, then inspect recommendation position, description accuracy, and cited URLs. Includes a calculation example and a weekly review method.
Practical guideHow to Write AI Tracking Prompts That Reflect Customer Decisions
Separate unbranded discovery from brand accuracy checks, use real buying criteria, and preserve your baseline when prompts change. Includes practical prompt examples for marketing teams.
Start with your own brand