Introduction to Surfaze
Understand how customers discover and evaluate your brand across Google, Naver, and supported AI answers.
Overview
Surfaze collects search position, AI brand mentions, relative answer position, cited URLs, and competitor evidence for the questions your team chooses to track. The goal is not a larger dashboard. It is a defensible weekly decision about which page, message, source, or channel deserves attention.
- Search visibility across Google and Naver desktop and mobile results
- AI visibility across ChatGPT, Claude, Gemini, and Perplexity
- Supported AI result citations and source URLs
- Competitor mention, share, and source gaps
Recommended workflow
- Define the customer journey and highest-value questions.
- Add focused keywords, prompts, and direct competitors.
- Let daily collection establish a comparable baseline.
- Review changes weekly and assign one evidence-backed action.
Interpretation and limits
Search and generative answers vary by market, device, model, and time. Interpret repeated patterns before treating one result as a trend.