Use citation sources
Turn owned and competitor source gaps into practical outreach and content work.
Overview
Citation analysis shows which domains and pages support tracked answers. Separate owned-page improvements from independent editorial, community, review, and partner opportunities.
- Open and verify the cited page
- Group recurring domains by source type
- Avoid copying a competitor page
- Assign content and outreach to different owners
Recommended workflow
- Identify sources repeated across important prompts.
- Check whether the evidence is current and relevant.
- Choose an owned-content or external-source action.
- Remeasure the same prompt group after a reasonable observation window.
Interpretation and limits
A cited domain is an opportunity signal, not a guarantee that outreach or publication will change an AI answer.