Competitor analysis
Who gets recommended when your customers ask AI?
Competitor visibility matters most on the questions your customers ask. Compare the same questions, models and dates, then read the answers behind the gap.
Understand the evidence
Start with the same set of answers.
Numbers from different questions do not make a useful comparison. Match the conditions, compare mentions and citations, then investigate questions that feature a competitor without your brand.
| Brand | Answers mentioning it | Mention rate |
|---|---|---|
| Monowork Your brand | 6 / 9 | 67% |
| Tandemly | 6 / 9 | 67% |
“How to share documents with external partners”
Review the page’s selection criteria and the product details it includes.
Inside Surfaze
From a brand comparison to the evidence behind it.
Filter by date range, model, topic and tag to compare mention rates and share of voice. Switch to citation sources to inspect the pages appearing in related questions and answers.
How to use competitor analysis
Put it into practice
Turn an observation into an informed decision.
Register real alternatives
Add the names and official domains of brands your customers also consider. Review candidates found in collected answers before adding them.
Keep the comparison consistent
Use the same date range, models, topics and tags. Check whether your question set changed before interpreting a shift in share of voice.
Read the questions behind a gap
Inspect competitor-only mentions and recurring citations. Review whether your pages answer the same customer questions with enough detail.
What can you track?
- Registered competitors and candidates
- Compare registered brands. Other brands found in collected answers may be suggested for review; they are not registered automatically.
- Mention rate and share of voice
- See how often a brand appears in answers and its share of mentions among the brands being compared.
How to interpret the results
Share of voice is relative to tracked questions and brands. It is not market share or revenue. A citation in an answer does not necessarily support that answer’s recommendation of a particular competitor; check the original text.
Read the measurement guideGo a little deeper.
Explore the blogWhy Is Your Brand Missing from AI Answers? Start with These Checks
Distinguish collection failure from a real missing mention, then check buyer fit, search access, comparison facts, and external evidence before choosing a page to improve.
GEO operationsTurn Competitor Citation Gaps into a Useful Content Plan
Read the evidence behind competitor-only answers, distinguish citations from retrieved URLs, and choose between an owned-page update, an external correction, and better customer proof.
Start with your own brand