Understand tracking units
Estimate usage before adding search channels and collection volume.
Overview
Tracking units represent the search collection work created by keywords and enabled channels. AI prompt allowances are shown separately in the product so teams can understand what each change affects.
- One keyword can create multiple channel collections
- Device and engine choices affect usage
- Plan limits are visible in settings
- Remove unused tracking before adding low-value scope
Recommended workflow
- List the keyword and channel combinations.
- Prioritize high-value markets and devices.
- Compare planned usage with the current allowance.
- Review usage before changing plans or adding scope.
Interpretation and limits
The billing screen is the source of truth for current allowance and usage in your workspace.