Manage competitors
Compare brands that customers actually consider for the same job.
Overview
A useful competitor set is defined by customer choice, not company size. Add alternatives that appear in the same search result, recommendation prompt, or procurement shortlist.
- Use official names and meaningful aliases
- Separate direct competitors from adjacent tools
- Review mention share and source gaps together
- Remove brands that no longer affect decisions
Recommended workflow
- Open Competitors and select Brand comparison.
- Match the period, model, topic and tag filters.
- Review ranked brands and questions where your brand is absent.
- Switch to Sources to inspect the cited pages and original answers.
Interpretation and limits
Competitor inclusion is not a claim that every product has identical features or is suitable for every team.