Track search keywords

Overview

A keyword is measured independently for each enabled search channel. Desktop, mobile, Google, and Naver can show different results, so channel selection should reflect the market you actually serve.

• Preserve the exact customer wording
• Separate branded and non-branded intent
• Enable only decision-relevant devices and engines
• Use detail views to inspect the captured result context

Recommended workflow

1. Add one keyword per distinct intent.
2. Choose the relevant Google and Naver channels.
3. Review the baseline after the first successful scan.
4. Use alerts and the heatmap to inspect repeated movement.

Interpretation and limits

A keyword multiplied by active search channels consumes the corresponding tracking units.